Platinum Heart Necklace

Small Platinum Heart with
18" Platinum Snake Chain. The chain is 1mm. This is a beautiful outline or silhouette of a heart.

Reg Price: $2200
Sale: $1295
Click to Purchase

The perception of luxury today has become identified with platinum in the promotion of goods and services in any number of categories. Consider these examples: The American Express platinum card and dozens of other platinum status credit cards; leading luxury vehicles are now touting platinum models; platinum records of the hottest music; furniture, fine china, and stemware and fabrics are being designed with the color of platinum. Platinum is the symbol of quality and understated elegance.

And fine jewelry is no exception. We all want the finest to convey our deepest emotions, to bring joy, to last forever. More precious, more lasting, more lustrous, more understated and more elegant, platinum is undeniably the ultimate. A few reasons why...

Mother Nature makes platinum white. Since she's an uncontested design genius we leave well enough alone. Never bleached or dyed, platinum never tarnishes or discolors.

95% pure: While 14 karat gold is 58.5% pure gold and 18 karat gold is 75% pure, most platinum sold in the US is 90-95% pure. Platinum's strength and density greatly slow the wear and tear process, making it the metal of choice for holding diamonds and other precious stones.

Worth the weight: A six-inch cube of platinum weighs 165 lbs. As much as the average groom. There's a wonderfully luxurious feel to the weight - solid, significant, and valuable.

Skin friendly: Platinum is hypoallergenic. Good news for people with allergies to nickel, often found in gold and white gold.

Rare commodity: It takes ten tons of ore and eight weeks to produce one ounce of platinum. In fact, only 150 tons of platinum is produced yearly, a precious few to gold's 2,200 tons. Platinum is so rare, all the world's supply would only fill your living room.

The perfect marriage: Today, 40% brides and grooms are purchasing rings with platinum for five reasons: it's secure, lasting, unique, modern and gorgeous. Among them, Madonna, Catherine Zeta-Jones, Brooke Shields, Jennifer Flavin, Courtney Cox, and Ashley Judd.

Fashion strides: Platinum's lustrous color and understated elegance make it pure inspiration to top fashion designers. Armani's platinum thread camisole recently hit the runway in Milan. While Italian shoe company Superga has made a pair of tennis shoes with platinum thread.

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